Privacy Notice

Introduction

Hibiki Whiskey. and its subsidiaries, parent and affiliated companies (“Hibiki Whiskey”; “we”; “us”; “our”) respect your privacy and are always committed to protecting your personal information and privacy in everything we do.

This Privacy Notice sets out how we use your information while operating our business and sets out your legal rights in relation to the information we hold about you. We may use personal data provided to us either by you or third parties for any of the purposes described in this Privacy Notice or as otherwise stated at the point of collection. Please read this Privacy Notice, together with any other privacy notice that we may provide to you.

The terms of this Privacy Policy are effective as of December 1, 2023. We may modify this Privacy Notice from time to time to ensure we remain compliant in line with current regulations and you should check for changes from time to time.

Legal drinking age and data of children

This website is not intended for individuals under the legal drinking age and we perform age checks upon visiting the website (without storing your date of birth). We do not knowingly collect or solicit personal information from anyone under the legal drinking age. If we later learn that an individual under the legal drinking age has provided us with personal information, we will delete that information as quickly as possible. Please do not share or forward this website or its contents to anyone underage. If you believe that a child under the legal drinking age may have provided us personal information, please contact us at sales@hibikiwhiskey.com 

Links to other websites

This Privacy Notice does not cover the links within this site linking to other websites. We encourage you to read the privacy statements on the other websites you visit.

What do we mean by personal data?

Personal data, or sometimes referred to as “personal information,” is any information relating to an identified or identifiable living person and includes all information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household. When “you” or “your” are used in this Privacy Notice, we are referring to the relevant individual who is the subject of the personal data.

The information we collect about you

We may collect, process, store and transfer a number of different categories of personal data about you:

  • Identity Data including name, title, date of birth and gender.
  • Contact Data including billing address, delivery address, email address and phone numbers.
  • Financial Data including bank account and payment card details.
  • Transaction Data including details about payments to and from you and records of products and services you have purchased / ordered from us, such as distillery tours.
  • Technical Data including cookie information, internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, mobile device IDs and MAID (Mobile Advertising IDs), operating system and platform and other technology used by the devices you use to access this website.
  • Login Data including your user credentials and password for any consumer or support accounts.
  • Usage Data including information about how you use our website, products, digital assets, apps and services.
  • Marketing and Communications Data including your preferences in receiving marketing materials, promotions and/or newsletters from us and your communication preferences, feedback or complaints which you have communicated to us.
  • Photographic and Video Data including CCTV footage from distillery tours, photos and video taken at our events, photos or videos you upload on our website or social media sites.
  • User Generated Content including text, pictures, audios, videos, testimonials, tweets, blog posts and reviews posted by you on online platforms such as social media and e-commerce sites.

In addition, other specific types of information may be collected in connection with contests, sweepstakes, promotional offers or other marketing efforts. This could include your dietary preferences.

When do we collect your personal data?

We will mainly collect personal data about you through interactions with you and your use of our website and all other websites within theHibiki Whiskey family and digital platforms, including any information you may provide when you purchase any product or service from us (e.g. distillery tours, merchandise), sign up to our newsletters or take part in any event, competition or promotion organized by us. In addition, this Privacy Notice applies to our use of any information about you which we may collect from you via face-to-face communication, post, phone, email, social media or any other means of communication (including any form of electronic communication). We could also collect your data in person at public surveys, events organized by us and distillery tours. In most cases, you are not under a statutory or contractual obligation to provide the personal data.

We also collect technical data derived from your browsing which includes IP address, login data, browsers, general location data based on your IP address and other technology data on the devices used to access this website. If you want more information about this please check our Cookies Policy.

We may also collect information about you from other entities in our corporate group, our business partners and various other third-party service providers, including but not limited to professional advisers, analytics providers, advertising networks, search information providers, fraud prevention and credit reference agencies and providers of technical, payment and delivery services.

How do we use your personal data?

Your personal data may be used for the following purposes:

To provide you with products and services

This may include:

  • Registering you as a new customer on our website and platforms
  • Processing and fulfilling orders for products, merchandise or services (e.g. distillery tours) in which you have ordered/purchased from us.
  • Managing and processing payments, fees and/or charges and collecting and recovering any sums owed to us.

Our legal grounds for processing your data for these purposes is that this is necessary for the performance of a contract as we need to fulfill our contractual obligations or service level in a manner reasonably expected by you to deliver our products and services when requested by you.

To market and promote our products and services

We may send you direct marketing materials, newsletters, promotions, surveys, invitations to competitions, and provide you with suggestions about products and services that may be of interest to you. You will receive marketing materials from us if you have requested this (e.g. signing up for newsletter); previously purchased products or services from us; or if you have opted to receive marketing materials when registering for a competition, promotion, event or account.

You may choose to take part in competitions or promotions run by us, where your data will be used according to the conditions of the competition or promotion. We could capture photos and videos at events organized by us, and use them to promote our events and products in relation to said event.

You may choose to post user generated content on social media sites (e.g. Facebook, Instagram, Twitter) in relation to our promotions, competitions or products. We may seek your permission for us to share or repost it on our social media accounts for the purpose of promoting our products and services. We will seek to confirm you are over the legal drinking age and have given us your consent to ensure we have the appropriate usage rights and to comply with data privacy principles.

Our legal grounds for processing your data for these purposes are based on our legitimate interest to promote our business, products and services and, in certain cases, your consent to our processing (e.g. for direct marketing activities). You have the right to object to or withdraw your consent at any time to the use of your personal information for marketing purposes by (i) following the opt-out links in any marketing communication, email or newsletter we send you; or (ii) by contacting us by email at sales@hibikiwhiskey.com  

To deliver interest-based online advertising

Interest-based advertising or “online behavioral advertising” includes ads served to you after you leave our website, which are relevant based on your shopping habits or online activities. Using cookies and technical data, our third party partners and us may display relevant website content and ads to you across multiple websites, devices or other platforms. We may measure and understand their effectiveness using data analytics.

To decide what is relevant to you, we use information you make available to us when you interact with us, our affiliates, and other third parties. We gather this information using the tracking tools described below in Website Tracking Technologies.

Our legal grounds for processing your data for these purposes is based on our legitimate interest to promote our business, products and service and in certain cases your consent. We will obtain your consent for the use of cookies or other local storage where legally required. You have the right to withdraw your consent at any time by managing your cookie preferences using the Preference Centre on the relevant Cookie Policy page of each website.

If you want more information about our use of cookies please check our Cookies Policy.

To improve and develop our business and products

We may aggregate data to conduct benchmarking and data analysis including, for example, measuring the usage of our websites and effectiveness of marketing campaigns. We will analyze non-personally identifiable data to understand how people use the features and functions of our websites to improve the user experience, products and services, and customer relationships.

Our legal grounds for processing your data for these purposes is based on our legitimate interest to manage and develop our business and services.

Consumer support

In response to your requests, we will collect data relating to any question, complaints, feedback or other communication submitted by you.

Our legal grounds for processing your data for these purposes is based on our legitimate interest to provide you with the customer service you would expect and to resolve any issues that may be raised. We are also under legal obligation to respond to any complaints or data privacy requests for consumers located in relevant countries under local regulations.

Website administration

To administer and manage our website, including to confirm and authenticate your identity and prevent unauthorized access to restricted areas of the site, and for troubleshooting and technical support. To ensure that content from our website, social media and other digital channels are presented in the most effective manner for you and your device.

Our legal grounds for processing your data for these purposes is to ensure we can successfully and securely fulfill our contractual obligation with you. It is also in our legitimate interest to ensure our websites operate smoothly and securely.

Enhanced user experience

We use the country in which you may be located (based on your IP address) to inform the countries listed in our age checks upon visiting our websites and to speed up the display of our website. We also use such country information to display our products that may be of interest in your area. We may also collect precise geolocation information from your device with your consent in accordance with applicable law, to locate the retailer nearest to you where you and purchase our products. We do not store any such country or geolocation information.

Our legal grounds for processing your data for these purposes is to promote our business, products and services and in certain cases, as noted above, your consent (i.e., using geolocation from your device).

To comply with law or regulation

In addition, we may need to use certain information with law enforcement agency (e.g. for fraud investigation), to keep a transaction record for financial reporting requirements to meet legal obligations or to keep a record that you are of the legal drinking age.

Website Tracking Technologies

We collect personal information about users over time and across different websites and devices when you use our website, app or service. We also have third parties that collect personal information this way on our behalf. For example, when you visit a website that uses advertising services such as AdSense, or analytics tools such as Google Analytics, or embeds video content from YouTube, your web browser automatically sends certain information to Google. This includes the URL of the page that you’re visiting and your IP address. To do this, we use several common tracking tools which may include browser cookies, web beacons and similar technologies. Please note we might use other tools not explicitly named below that serves the same functions and purpose as the named technologies. You can find the exact list of cookies used on this website in our Cookies Policy.

IDENTITY RESOLUTION SERVICE & DATA ONBOARDING

We work with third party data onboarding partners who hold anonymous profiles of consumers that is gathered across devices (including browsers, mobile device, email subscriptions, and offline purchases) into one pool. All of the personal identifying information such as a name, email address, phone number, or street address have been anonymized. We hold data gathered by us or third party from varies sources (e.g. past orders, distillery tour visit, competitions or events) in our consumer database. We may create anonymized or pseudonymized identifiers such as hashed email address, hashed phone number, hashed username, device ID to our data onboarding partners who use identity resolution technology to connect different anonymous identifiers from multiple platforms and devices to deliver advertisements on our behalf and allow us to serve ads that are personalized to users’ interests and to understand how users respond to our ads.

Information collected from third parties

Using the unique IDs provided to them, the third parties would also be able to add any cookies they hold and collected into our database. We can build a target consumer group profile using the additional information such as gender, age, location (country, city, neighborhood), language, things that person likes to read about online, interests, purchasing preferences, cookie IDs, device identifiers and IP addresses etc. We may use the consumer group profile to deliver interest-based online advertising and tailor our marketing campaigns.

    tate-Specific Privacy Rights

    The law in some countries or states may provide you with additional rights regarding our use of personal information. To learn more about any additional rights that may be applicable to you as a resident of one of these countries or states, please see the privacy addendum for your country or state that is attached to this Privacy Notice.

    YOUR GDPR RIGHTS

    You may have the additional rights described in the European Union / United Kingdom Privacy Addendum when we collect, process, or store information in the European Union / United Kingdom.

    As of January 1, 2020, you may have the additional rights described in the California Addendum if you are a California resident.

    Do Not Track disclosure

    We adhere to the standards set out in this Privacy Notice and do not monitor or respond to Do Not Track browser requests. We give all visitors control over tracking and analytical cookies using our Cookie Preference Centre, for more information please see our Cookie Policy.

    HOW TO CONTACT US

    Please get in touch if you have any questions about how we use your information, or if you wish to contact us about your legal rights or if you have any complaints or feedback about our use of your information. Please contact us at any time by sending an email to us at sales@hibikiwhiskey.com